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Gamification

The Ultimate Gamification Platform for Boosting Customer Engagement and Loyalty 

Unlock the power of gamification to take your customer engagement, brand loyalty, and loyalty & rewards program to new heights.

 

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Engagement Boost with Gamified Loyalty Programs

Level Up Your Loyalty Program with Comarch Gamification

Ready to level up your loyalty program? Boost customer engagement and loyalty with easy-to-use advanced gamification mechanics. Whether you're looking to reward customers, motivate employees, or create a buzz around your brand, our out-of-the-box gamification solutions can help you come in first place.

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Level Up Your Loyalty Program with Comarch Gamification

Scope of Services

JetBlue Case Study

Did you know that JetBlue and Comarch were pioneers in bringing gamification innovation to the loyalty space with their badge program? Don't miss out on this proven way to increase customer engagement and stay top of mind in ultra-competitive markets.

Gamification in Action

    How to Leverage Gamification in Loyalty

    LEVEL 1

    Gamification Features

    Increase daily engagement of program members through lotteries, auctions, and surveys to gather zero-party data and personalize campaigns.

    • Surveys to capture member interests (product/reward specific)
    • Lottery Tickets earned through daily logins (targeted towards selected products)
    • Auctions launched that tailor to member needs (gathered through surveys)

    LEVEL 2

    Advanced Gamification Techniques

    Retain member attention and foster competition and engagement through tiered challenges, progress bars, and badges.

    • Tiered Challenges require repeated actions to reach a final goal and claim a grand prize.
    • Progress Bars keep members informed of their progress in challenges and tiers.
    • Badges reward members upon completion of tasks and can open up experiential rewards

    LEVEL 3

    Integrated Gamification Strategy

    Bridge the gap between virtual and physical/social engagement, creating brand/emotional loyalty beyond transactions.

    • Social Media turn members into brand ambassadors by connecting with them outside the loyalty platform.
    • Generic Events reward non-purchase actions, such as attending events, leaving reviews, or signing up for subscriptions.
    • Leaderboards create a community around the brand with leaderboards and higher stake rewards.

    How it works:

    • Members complete surveys to provide information for personalized campaigns.
    • Members earn lottery tickets through daily logins.
      Auction rewards are tailored to members' interests gathered through the surveys.
    • Increased member engagement and data gathering for future campaigns and promotions.
    • Ultimately driving revenue for the business.

    Benefits

    • Personalized campaigns based on members' interests
    • Increased member engagement through daily logins and rewards
    • Data gathering for future campaigns and promotions
    • Revenue growth for the business

    Why it matters:

    By offering personalized campaigns and rewards based on members' interests, the business can increase engagement and drive revenue growth. Additionally, gathering data through surveys can help inform future marketing campaigns and promotions, making them more effective and targeted.

    Challenge Details

    • Duration: 3 months
    • Milestones: Progress bars and badges for completing milestones
    • Grand Prize: Fitness retreat vacation

    How it works:

    1. Members join the fitness challenge.
    2. Members receive progress bars and badges for completing milestones.
    3. Members who complete all milestones are entered into a drawing for the grand prize.
    4. Increased engagement and retention, fostering a sense of community and competition.

    Benefits

    • Motivates members to set and achieve fitness goals.
    • Encourages competition and a sense of community among members.
    • Offers a grand prize to incentivize completion of all milestones.
    • Increases engagement and retention of members.

    Why it matters:

    By offering a 3-month fitness challenge with progress bars, badges, and a grand prize, the business can motivate members to set and achieve fitness goals. This encourages competition and fosters a sense of community among members, increasing engagement and retention. Additionally, offering a grand prize incentivizes members to complete all milestones, making it more likely that they will stick with the challenge and achieve their fitness goals.

    How it works:

    • Members participate in the generic event by sharing product pictures on social media using the brand's hashtag.
    • Members earn points and badges for their participation.
    • Leaderboards track members' progress and display rankings.
    • Increased engagement and sense of community.

    Benefits

    • Encourages members to engage with the brand on social media.
    • Offers rewards in the form of points and badges.
    • Builds a sense of community through leaderboards and rankings.
    • Bridges the gap between virtual and physical/social engagement.

    Why it matters:

    By creating a generic event that encourages members to share product pictures on social media using the brand's hashtag, the business can increase engagement and build a sense of community. Offering rewards in the form of points and badges incentivizes members to participate, while leaderboards and rankings create a sense of friendly competition and community. This can foster emotional loyalty beyond the loyalty program and bridge the gap between virtual and physical/social engagement, creating a more well-rounded and engaged customer base.

    Recent resources

    Forrester
    How Loyalty Programs Boost Revenue - And How To Measure It
    Customer Engagement in the Oil & Gas
    Comarch included in Forrester’s “Now Tech: Loyalty Marketing, Q4 2020” Report
    Enoc Group
    Loyalty for retail
    Customer Loyalty Strategies
    Mobile Payments

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